Recommended Book List

“Contagious: Why Things Catch On” by Jonah Berger: Delve into the science of social transmission and discover the key factors that make ideas, brands, and messages go viral. This book offers valuable insights for anyone in marketing, advertising, or creative fields.

Buy the book here.

“The Energy Bus” by Jon Gordon: This engaging fictional story provides practical lessons on how to foster a positive and aligned team environment, both professionally and personally. It emphasizes the importance of shared vision, motivation, and maintaining a positive attitude.

Buy the book here.

“Built to Sell” by John Warrillow: This fictional book uses a compelling story to illustrate the key strategies for building a valuable and sellable company, emphasizing the importance of niching down and productizing services. It’s an easy read and well aligned with the creative and advertising industry as the main character owns a creative marketing agency.

Buy The Book Here.

“The Psychology of Money” by Morgan Housel: This insightful book delves into the emotional and psychological aspects of personal finance, offering timeless lessons on wealth, greed, and happiness. It’s a valuable read for anyone looking to improve their financial literacy and develop a healthier relationship with money.

Purchase the book here.

“The Power of Nice” by Linda Kaplan Thaler and Robin Koval: Learn how the principles of kindness and genuine connection can drive success in the competitive advertising industry. The authors, behind iconic campaigns, share their methodology and inspiring stories.

Purchase this book.

"The Intentional Leap: Lessons and Learnings for Newer Entrepreneurs" by Jeff Swartz: The entrepreneur's book that will leap your mindset, profitability, and scalability years into the future. Real story, a steady plan, and the guts to leap.

The Intentional Leap is a raw, practical guide for newer entrepreneurs who are ready to ditch the fluff, get serious, and hear what it really takes to build a business—from scratch, with clarity, courage, and no BS.

Buy The Book Here.

“Traction” by Gino Wickman: A comprehensive guide to implementing the Entrepreneurial Operating System (EOS), this book provides practical tools and strategies for business leaders looking to gain control, improve team alignment, and achieve significant growth. I found this to be one of the best “how-to-run-a-business” step by step books.

Buy The Book Here.

"The Presentation Secrets of Steve Jobs” by Carmine Gallo: Discover the techniques behind Steve Jobs’ legendary presentation skills. This book breaks down his methods, offering practical advice for anyone looking to improve their own presentation abilities.

Buy The Book Here.